Reed has focused on the downtown Minneapolis office market since 1991, where he has worked on transactions totaling over 18 million square feet. Throughout his 30-year career, he has managed landlord representation assignments, including the landmark IDS Center, Baker Center, Washington Square, Capella Tower, AT&T Tower, SPS Tower, Campbell Mithun Tower, Young-Quinlan Building, RSM Plaza, Fifth Street Towers, Canadian Pacific Plaza, Oracle Center, TCF Tower, Renaissance Square and the 701 Building. As a leading expert on the downtown Minneapolis office market, Reed has been involved in tenant representation assignments, office leasing, building renovations, and new office building development and sales.