Larry Serota currently serves as executive managing director at Transwestern and specializes in occupier solutions. He represents users of space throughout the United States and advises clients on real estate strategies that align with overall organizational goals and financial objectives. Additionally, Larry is a member of Transwestern’s Board of Directors. Larry also serves as Chair of Transwestern’s Emerging Leaders Council and Nonprofit Advisory Group and is a member of the National Tenant Advisory Council, working closely with executive leadership to develop key innovation strategies and new business opportunities.


Larry has successfully integrated his personal commitment to sustainability within his business practice, becoming a LEED accredited professional. He facilitates the creation of healthy and productive workplaces by implementing sustainable design strategies aiding in the reduction of a company’s operational costs and carbon footprint.


In 2017, Larry was named by Crain’s Chicago Business as one of the most influential real estate brokers in Chicago. In 2015, Larry was honored by Real Estate Forum as one of the “Top 50 under 40” of all commercial real estate professionals in the U.S.  He received the National Excellence in Sustainability Award in 2013, and the President’s Award across all service lines for the Midwest in 2012. Consistently a top producer, he has been a member of the Champion’s Club at Transwestern for being among the top 25 producers in the country.
He is a member of the following organizations:
• Board of Directors Executive Committee and Chairman of Building Committee, Chicago Children’s Museum
• Past Chairman/Co-Founder, Chicago Children’s Museum’s Metropolitan Board and Volunteer Corps
• Leadership Greater Chicago 2013 Fellow
• High Jump Mentoring Program, past Co-Chair & Member of the Auxiliary Board
• Anti-Defamation League’s Envision 2009, Vice-Chair


Larry graduated from the University of Wisconsin Madison where he was a member of the national dean’s list, UW’s dean list, and Phi Eta Sigma honors society. He also holds a certificate in urban real estate from UIC graduate school of business, ULI endorsed.

Associated Properties