Press Releases

New Hire to Expand Real Estate Optimization & Public-Private Partnership Advisory

June 20, 2023

CHICAGO – Transwestern Real Estate Services (TRS) announces it has expanded its Consulting Services capabilities with the addition of Asia Lamar as Senior Director of Client Strategy. Based in Chicago, Lamar will lead portfolio optimization engagements and forge strategic partnerships between the private and public sectors. 

Lamar has extensive experience as a location strategy and technology leader. Before joining Transwestern, she was Director of Consulting for Technology and Business Intelligence at Avison Young. During her time there, she was integral in the design and development of a proprietary portfolio tool that managed over 6 million square feet, generating over $2 million in revenue and 70% time efficiency. A proven leader with a nearly 20-year career, Lamar has worked for companies including Newmark Knight Frank and Theron Technology Solutions in the private equity and venture capital space.

“Asia is exceptionally talented in her ability to deliver value for clients through advanced portfolio strategies and technology-led solutions across industries and asset types,” said Chase Bourdelaise, Managing Director of Transwestern’s Consulting Services. “We are thrilled to welcome her to our team during this crucial time when businesses and economic developers require, now more than ever, innovative growth strategies and data-driven insights.”

In 2022, Transwestern’s Consulting Services team engaged in 70 projects across 50 markets, totaling 629,000 square feet and $151 million in value.

“I’m excited for the opportunity to work alongside some of the most talented professionals in the industry,” said Lamar. “In this new role, I plan to leverage my knowledge and skill set to enhance Transwestern’s portfolio management technology allowing us to better support clients using holistic strategies to optimize their real estate assets.”

Lamar holds a bachelor’s degree in Africana and Latin American studies from Colgate University.

Photo available for download here.

About Transwestern Real Estate Services
Transwestern Real Estate Services (TRS) adds value for investors, owners and occupiers of all commercial property types through a comprehensive perspective and by providing solutions grounded in sound market intelligence. Part of the Transwestern companies, the firm applies a consultative approach to Agency Leasing, Asset Services, Tenant Advisory + Workplace Solutions, Capital Markets, and Research & Investment Analytics.

The privately held Transwestern companies have been delivering a higher level of personalized service and innovative real estate solutions since 1978. Through an integrated, customized approach that begins with good ideas, the firm drives value for clients across commercial real estate services, development, investment management, and opportunistic endeavors for high-net-worth investors. Operating from 33 U.S. offices, Transwestern extends its platform capabilities globally through strategic alliance partners whose unique geographic, cultural, and business expertise fuels creative solutions. Learn more at and @Transwestern.

Media Contact:
Molly McMurtry

Asia Lamar

Senior Director, Client Strategy

Chicago, Illinois

(312) 258-8805

Chase Bourdelaise

Managing Director - Consulting Services

Washington, District of Columbia

(202) 591-1926