Press Releases

January 15, 2019

FLORHAM PARK, N.J. – Office redevelopment throughout New Jersey has pushed the state’s average asking rent to a new high of $26.94 per square foot, according to Transwestern’s Fourth-Quarter 2018 Office Market Report. In 2018 – the sixth consecutive year in which the market experienced positive absorption – rents increased by 2.3 percent. During the past five years, rents have risen by 11.2 percent.

Year over year, 15 of the 21 submarkets examined by Transwestern experienced positive absorption. With 13 of the 21 submarkets experiencing positive absorption during the fourth quarter, the state’s vacancy rate continues to improve gradually, closing at 14.8 percent for the quarter.

Large transactions consisting of renewals, expansions and relocations contributed to the positive trends in the market. TD Ameritrade Inc.’s relocation within the Hudson Waterfront submarket to 70 Hudson St. in Jersey City was the largest lease of the quarter. Sumitomo Mitsui Banking Corp. and First Data expanded their footprints in Jersey City, while a multitude of new, mid-sized leases throughout the region helped balance the market.

“Opportunity Zones will play a major role in the revival of the office market on a national level, and New Jersey ranks among the top areas in the U.S. for development potential in these areas,” said Matthew McDonough, Transwestern’s Managing Director. “Newark’s Amazon HQ2 bid proved to be a useful exercise that prepared the state to showcase its incredible talent, higher education and vast infrastructure.”

The most active submarkets in Northern New Jersey included Newark, Bergen North, Meadowlands, Hudson Waterfront and Morristown Region, while Somerset/Interstate 78 East, Princeton Area, Route 287 South and Monmouth East led the pack in Central New Jersey.

“With antiquated office properties being redeveloped or demolished, we’re seeing rents rise and continued positive absorption,” said Matthew Dolly, Transwestern’s New Jersey Research Director. “Furthermore, several tenants that signed large leases late in 2018 will take possession in 2019, which will only help improve occupancy levels.”


Transwestern is a privately held real estate firm of collaborative entrepreneurs who deliver a higher level of personalized service – the Transwestern Experience. Specializing in Agency Leasing, Asset Services, Occupier Solutions, Capital Markets and Research, our fully integrated global enterprise adds value for investors, owners and occupiers of all commercial property types. We leverage market insights and operational expertise from members of the Transwestern family of companies specializing in development, real estate investment management and research. Transwestern has 33 U.S. offices and assists clients from more than 219 offices in 37 countries through strategic alliances with France-based BNP Paribas Real Estate and Canada-based Devencore. Experience Extraordinary at and @Transwestern.

Media Contact:
Amanda Ferraro

Matt Dolly

Research Director - Research Services

Orlando, Florida

(973) 947-9244