As Regional Marketing Director, Diana is responsible for driving growth in the Mid-Atlantic through thought leadership, business development, and reputational strategy. She leads an integrated marketing and communications team responsible for developing and implementing strategic marketing plans across all service lines that support the leasing and selling of properties. Marketing efforts include strategic positioning, property campaigns, advertising, content marketing, creative collateral, events, media relations, and strategic partnerships.
Diana works alongside the executive leadership, leasing and sales producers, and senior property management on the strategic development and implementation of the Mid-Atlantic regions marketing, business development and retention plans.