Sabina serves as the senior vice president of marketing and communications for Transwestern's Mid-Atlantic region. She oversees advertising, public relations and marketing efforts and graphic design projects, specifically working towards increasing the company's brand awareness and recognition in the marketplace. Sabina is also responsible for overseeing Transwestern's internal and external company events and regional media coverage.
Sabina works alongside the leasing and sales producers, senior leadership and senior property management on the strategic development and implementation of the Mid-Atlantic region's marketing, business development and retention plans.
Sabina joined Transwestern in 2000, working directly with the Bethesda, Maryland, leasing team on marketing and business development initiatives and was directly involved in client services. During her tenure at Transwestern, Sabina has served as a point of contact for clients such as Fiserv, Coventry Health Care, M&T Bank, Walker & Dunlop and The Wills Group as well as agency clients such as Boston Properties, LCOR, LaSalle, PS Business Parks, JBG and Carr Properties.
Prior to joining Transwestern, Sabina was a senior account executive with Lowe & Partners/SMS, a New York advertising agency. Located in the Bethesda, Maryland, office of her client, Mercedes-Benz, she successfully managed the advertising for the northeast regional and dealer portion of the Mercedes-Benz business, which was approximately $10 million in billings per year.
PROFESSIONAL AFFILIATION / RECOGNITION
. Transwestern Marketing Team of the Year - 2016
. NAIOP Maryland | DC Chapter - Active Member
. American Marketing Association (AMA) - Active Member
Sabina has an MBA in marketing IT and management of global information technology from American University and a Bachelor of Science in Marketing from Clemson University. Sabina is a licensed real estate sales person in Maryland and Virginia.