Franco-German Cultural Center of Atlanta Signs 10-Year Lease at Peachtree Center
October 04, 2021
Atlanta – Transwestern Real Estate Services (TRS) announces its Atlanta Transaction Sciences team has secured a new 11,550-square-foot home for the Alliance Française Atlanta (Alliance Française) and the Goethe-Zentrum Atlanta (Goethe) at Peachtree Center, a 2.3 million-square-foot mixed-use development in the heart of downtown Atlanta. Transwestern Executive Managing Director Clark Dean and Vice President Thomas Savage arranged the 10-year lease on behalf of the nonprofit organizations.
“After considering multiple options in the Midtown and Downtown submarkets, Peachtree Center was selected due to its amenity base, branding opportunities, access to current and future student population, and potential for collaboration with ownership on events that will drive brand awareness and additional revenue for the organizations,” said Savage.
Expected to open in December, the space will be co-branded as the Franco-German Cultural Center of Atlanta and strategically located on Peachtree Center’s plaza level, which offers both excellent visibility and accessibility for staff, teachers, students and guests. Designed by architect NELSON Worldwide, the space will accommodate both in-person and virtual learning, and feature a lounge, library, and state-of-the-art cultural event center.
Encompassing three hotels and over 50 restaurants and retail shops, Peachtree Center’s six buildings are conveniently connected by skywalks. The development’s owner, Banyan Street Capital, recently completed a $30 million transformation to modernize and reinvigorate the 60-year-old property, renovating interiors and exteriors and adding new amenities.
“Peachtree Center is a vibrant urban space that is home to numerous international businesses, nonprofits and government organizations, including the Belgian and German Consulates of Atlanta,” said Alliance Française Executive Director Richard Keatley, PhD. “The amenities and potential for local, regional and international collaboration are what convinced the Alliance Française and Goethe to make the move downtown.”
The Alliance Française and Goethe formed the first international Franco-German cultural partnership in 2009 when they opened a joint center at Colony Square in Midtown. Since then, the collaboration model has been recognized for its innovation and success by the French and German governments and earned the non-profits numerous commendations.
“Our students, members and cultural networks have been eagerly awaiting our reopening since our joint center closed last year amid the pandemic,” said Goethe-Zentrum Executive Director Oliver Gorf. “We are beyond thrilled to renew our partnership with Alliance Française and enter a new era of Franco-German cooperation in the heart of Downtown Atlanta.”
Transwestern ‘s Transaction Sciences team produces transformational real estate solutions that optimize the intersection of culture, function and economics. Representing diverse academic and professional backgrounds and equipped with advanced analytical capabilities, the team delivers integrated management consulting, workplace strategy, brokerage/financial structuring, and capital markets services across industry verticals and property types to create unexpected value for real estate occupiers and investors.
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About The Goethe-Zentrum
The Goethe-Zentrum Atlanta is the preeminent non-profit source for German language instruction, heritage, and cultural exposure in the Southeast, and has served its seven-state region since 1976. Its instructor-led language courses are accredited by the Goethe-Institut, Germany’s network of German language and cultural institutes with 159 locations worldwide. Language courses prepare students 16 years and older to live, work, study, or travel in a German-speaking country and can be a vital tool to prepare for the Goethe-Zertifikat, an internationally recognized proficiency exam often required for visa and university applications in German-speaking countries. Visit www.german-institute.org to learn more.
About Alliance Française Atlanta
Established in 1912, Alliance Française Atlanta is a non-profit language school and cultural center that is part of a world-wide network comprised of over 1,300 chapters in 135 countries. With two teaching locations, in Roswell and at Peachtree Center, the Alliance hosts film screenings, book presentations, musical recitals, wine tastings, gourmet events, fashion shows, debates and discussions, and leading educational trips to locations throughout the French-speaking world. The Alliance is a member of a larger French-speaking and diplomatic community that includes the French American Chamber of Commerce and consulates for France, Switzerland, Belgium and Canada as well as delegations from the province of Québec and the Federation of Wallonie-Bruxelles. Visit www.afatl.com to learn more.
About Transwestern Real Estate Services
Transwestern Real Estate Services (TRS) adds value for investors, owners and occupiers of all commercial property types through a comprehensive perspective and by providing solutions grounded in sound market intelligence. Part of the Transwestern companies, the firm applies a consultative approach to Agency Leasing, Asset Services, Tenant Advisory + Workplace Solutions, Capital Markets, and Research & Investment Analytics.
The privately held Transwestern companies have been delivering a higher level of personalized service and innovative real estate solutions since 1978. Through an integrated, customized approach that begins with good ideas, the firm drives value for clients across commercial real estate services, development, and investment management. Operating from 33 U.S. offices, Transwestern extends its platform capabilities globally through strategic alliance partners whose unique geographic, cultural, and business expertise fuels creative solutions. Learn more at transwestern.com and @Transwestern.