Lauren Biar

As National Social Media Coordinator, Lauren leads Transwestern’s social media strategy from content creation to distribution, ensuring the firm’s online presence reflects it’s mission, voice, and values. She develops engaging content, collaborates with the marketing team and drives initiatives that strengthen audience connection and brand visibility.

Lauren joined Transwestern in 2024, with diverse experience across industries. At The Digital Destination, she managed social media accounts and PR campaigns for a broad client base. She also supported PR and social initiatives at Pierpont Communications, directed strategic accounts at JAW Media and advanced branding strategies at SASSO and Visit South Walton. Throughout her career, Lauren has consistently delivered measurable results through creative storytelling, audience insight, and cross-functional collaboration.

Lauren received her bachelor’s degree in mass communications with a concentration in Public Relations from Louisiana State University.