As Managing Director of Placemaking, Sara Maffey develops a sense of place for our clients, from a site selection perspective – helping companies identify the best geographic location to meet their business needs and fit their culture, to placemaking strategies at the asset level, curating tenants and amenities to develop ecosystems that add value for our clients. Sara serves on Transwestern’s Board of Directors.


Prior to joining Transwestern, Sara founded Edgewood Strategies, which provided corporate and government consulting services including site selection, business incentives negotiation and economic development strategy.  She is also the founder of Localhippo, which curates custom gifts from local makers and experiences in hyper-local placemaking.
Sara has experience working with and for a variety of federal, state, regional, and local government agencies around the world. As a Senior Consultant with Cushman and Wakefield, she focused on site selection and business incentives related to major commercial and industrial real estate transactions across the country. She has researched small business and banking issues for the Federal Reserve Bank of Atlanta.
As the Director of the Office of Recovery at the New Jersey Economic Development Authority (NJEDA), Sara founded the new department within the agency, managed daily operations, and developed the federally-funded $100 million Stronger NJ Business Grant program. Before joining NJEDA, she led the federal inter-agency, public-private economic recovery team following Hurricane Sandy in New Jersey. Sara also served as a Presidential Management Fellow with the U.S. Economic Development Administration (EDA), where she developed and managed projects throughout the southeast and southwest.
Sara has consulted with organizations around the world, living and working in Tanzania, Brazil and India. Prior to attending Yale University for business school, Sara worked as a project manager for Turner Construction in New York City.


Sara serves on the Board of Directors for Central Atlanta Progress, Downtown Atlanta’s chamber of commerce and on the Yale School of Management Alumni Advisory Board. She is the Atlanta Chapter President of the Yale School of Management Alumni Association. She previously oversaw significant development as the Vice President of Planning for the Inman Park Neighborhood Association and is an alumna of Leadership Austin.


Sara earned her Bachelor of Arts cum laude in Urban Design and Architectural Studies from New York University with an honors thesis on placemaking along the lower East River. Sara also received an MBA from Yale University.