As Marketing Director at Transwestern Milwaukee, Heather Farkas creates and manages all marketing collateral, website design, and social media. She is responsible for CRM system maintenance and also provides marketing support to the entire brokerage group.
Heather joined Transwestern in 2016, following its merger with Siegel-Gallagher, Inc., bringing to the company her extensive experience in the design and implementation of integrated marketing and media strategy, collateral material, and internet communications.
As a part of the Transwestern Milwaukee team, Heather will develop new marketing initiatives to increase the company's presence in the local marketplace, and will work with its public relations firm to identify new media opportunities.
Previously, Heather was the graphic designer and CRM administrator at Jacobus Energy for 12 years, where she successfully coordinated the production of corporate marketing materials. In addition, she designed the company website and implemented internet communications and various public relations efforts. Heather was also the key project coordinator for the implementation of the Siebel Sales Force Automation component of the CRM system, a project totaling $8 million. In addition, Heather developed and maintained all CRM training materials for company-wide distribution.
PROFESSIONAL AFFILIATION / RECOGNITION
Heather attended University of Wisconsin and Oracle University.