Diana Shin

As Regional Marketing Director, Diana is responsible for driving growth in the Mid-Atlantic through thought leadership, business development, and reputational strategy. She leads an integrated marketing and communications team responsible for developing and implementing strategic marketing plans across all service lines that support the leasing and selling of properties. Marketing efforts include strategic positioning, property campaigns, advertising, content marketing, creative collateral, events, media relations, and strategic partnerships.

 

Diana works alongside the executive leadership, leasing and sales producers, and senior property management on the strategic development and implementation of the Mid-Atlantic region’s marketing, business development and retention plans.

Prior to joining Transwestern, Diana was employed by Gensler in Washington, D.C., where she served as the Southeast Regional Marketing Communications Manager. Her responsibilities included working across eight offices to lead integrated marketing and communications strategies to drive awareness and build reputation for projects, people, and thought leadership.

Diana received her bachelor’s degree in business marketing from the University of Maryland.